Forteks Implementation

It’s a great pleasure for me to announce that every thing that has been listed in the Short-Term Action Plan has been accomplished on time !

So now, you can check the new face of the Forteks WebShop. The great thing is that we have done all the settings so that the Forteks.se domain points directly to the WebShop. Thanks to the SEO Add-On packet from Textalk, now we are using static page names, which will let us have better PageRank in the Google Search results. Static page names means that now we will have pages called “Amx530.html” instead of “article.php?id=31434” which does not give a clue about the page content.

I have also added “Google Analytics” code to every single page on the system so now we will be able to have advanced statistics about the users and their behaviours.

The next step is to write the “First Iteration Report” which will summarize all the actions that have been carried out and revise the strategy. Meanwhile, I will also work on the Google AdWords Campaign and “Landing Pages”.